Everywhere we turn, someone is selling us a version of success. It’s on billboards, in our social feeds, at the dinner table, and in the mirror of comparison we unknowingly hold up each day.

Many people chase success but end up feeling strangely empty when they get it. The real question isn’t “What do I want to achieve?” but “Why do I want it?” In this article, Samir Deokuliar reflects on the power of living with purpose — and how finding your “why” can turn even ordinary days into a meaningful journey toward long-term success.